American Equity’s Commitment to Helping You Achieve Your Financial Goals

At American Equity Investment Life Insurance Company®, we stand by the commitment that we’re the one who works for you. We are driven by our mission to provide excellence in customer service, which includes our contract holders, agents whom we partner with across the country and, especially, each other. 

We understand each person has individual and unique retirement goals. We remain committed to our company values that have helped establish us a leading provider of annuity products throughout the industry.


Our customer service is a core principle of everything we do as a company. We are headquartered in West Des Moines, Iowa, and do not outsource our service. When you call our home office during business hours, you will speak directly to an employee and not an automated machine with endless rounds of prompts. Your questions and concerns matter to us and our employees are professional, considerate and knowledgeable. We also offer many online resources for additional service options.

Product Integrity

Your ideal retirement plan is going to differ from your neighbor’s, and at American Equity, we understand each person’s plan needs its own financial approach. Our products have always been, and will continue to be, designed with integrity. We understand the value of providing retirement products that help achieve asset protection, growth opportunities and a reliable income source. As a contract owner, you can rest assured your contract is backed by our company’s financial strength and claims-paying ability.

Safety and Financial Strength

With a commitment to financial management and conservative investment practices, our long-term retirement products help provide our contract owners with Sleep Insurance®. This means they can rest easy at night knowing their retirement dollars are always protected, even during uncertain times. In addition to our core business principles and financial strength, American Equity was assigned an “A-“ Excellent rating from A.M. Best, which is the largest and oldest independent worldwide insurance rating agency. The insight and expertise that goes into their rating helps showcase our company’s strength and ability to maintain strong capital adequacy, as well as meet the long-term contractual obligations within our industry.




The content provided is for informational purposes only and does not constitute advice. For specific details on how this may apply to your personal situation contact your personal financial advisor or insurance agent for more details. American Equity contracts are only sold through independent agents. Please contact your state insurance department to see if there is an independent insurance agent in your area appointed to sell American Equity annuity contracts. Guarantees are based on the financial strength and claims paying ability of American Equity and are not guaranteed by any bank or insured by the FDIC.
A.M. Best has assigned American Equity an "A-" (Excellent) rating, reflecting their current opinion of American Equity's financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An "A-" rating from A.M. Best is its fourth highest rating. For the latest rating, access www.ambest.com. Rating effective 8/2/2006, affirmed 6/20/2019.