A secure future starts with a partner you can trust
At American Equity, we believe that everyone deserves to retire with
peace of mind.
Our people. Our history. Our service.
After 50 years in the insurance industry, David Noble noticed a change in how companies operated — they had lost touch with their customers. So, he founded a new company focused on two crucial components: great service and great products. Guided by those foundational principles, American Equity grew into a leading annuities carrier.
We believe confidence starts with clarity. We offer annuity products that prioritize guarantees and long-term stability so that financial professionals can help clients approach retirement with confidence.
Headquartered in Des Moines, IA for nearly three decades, we help our customers enjoy financial security and peace of mind by funding more than half a million retirements nationwide with our top-tier annuities and exceptional service.
What makes us different
Reliability is something you demonstrate, not just promise. Our annuities are designed with integrity, offering dependable income backed by a longstanding commitment to honesty, fairness, and truthfulness.
A focus that sets us apart
We empower our people to bring passion, integrity, and caring into everything they do, from product development to community investment.
Recognized as one of the most trustworthy companies in insurance
Our reputation for personal, responsive service is one of the reasons we’ve earned recognition as one of Newsweek’s Most Trustworthy Companies three years in a row.
Our ratings show our financial strength
When choosing American Equity, you’re placing trust in a company recognized for our commitment to sound business principles and financial strength.
AM Best
Rating: Excellent (1)
As of 11/2024
S&P Global
Rating: Very strong (2)
As of 05/2024
FitchRatings
Rating: Outlook stable (3)
As of 07/2025
American Equity is dedicated to our community
Giving back is part of who we are. From food drives and local partnerships to employee volunteer days and education initiatives, our team actively supports the communities we call home.
Join our team
When you start a career with American Equity, you’re joining a company that values people, purpose, and potential.
Our annuities
Explore how our annuities can provide dependable income in retirement.
For financial professionals
Access tools and resources for supporting your business and clients.
1A.M. Best has assigned American Equity an “A” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A” rating from A.M. Best is its third highest rating. For the latest rating, access ambest.com. Rating effective 11/27/2024
2Standard and Poor’s rating service has recognized American Equity Investment Life Insurance Company with an “A” rating. An insurer rated “A” has strong financial security characteristics, but is somewhat more likely to be affected by adverse effects of changing circumstances or economic conditions than are insurers with higher ratings. Ratings from ‘AA’ to ‘CCC’ may be modified by the addition of a plus (+) or minus (-) sign to show relative standing within the major rating categories. Rating effective 5/6/2024.
3Fitch Ratings assigned American Equity Investment Life Insurance Company an Insurer Financial Strength rating of “A”. Fitch Ratings utilizes 19 rating categories ranging from “AAA” to “C.” An “A” rating is the sixth highest rating. An insurer with an “A” rating is considered to have a strong capacity for payment of financial commitments, but may be more vulnerable to adverse business or economic conditions than insurers with higher ratings. Outlooks indicate the direction a rating is likely to move over a one- to two-year period if current financial or other trends continue. For more information, please visit fitchratings.com. Rating effective 7/18/2025.