American Equity Difference

"It's About the People" – The American Equity Story

Welcome to American Equity Investment Life Insurance Company®. We’re in the retirement planning business and work with independent insurance agents and financial advisors across the country who provide customers like you principal protection for their hard-earned dollars through fixed and fixed index annuities.

We have a special story to tell about our American-owned and operated company headquartered in West Des Moines, Iowa. There’s a good chance you might not have heard of us if you live in other parts of the country. We don’t have big stadiums with the American Equity logo on them and we don’t buy pricey television advertising or have a funny mascot. What we do have that puts us ahead of our competition is a commitment to conservative investment practices that keep your money safe and customer service that cannot be outperformed. We stand by our claim that you will always talk to a live person when you call our office during business hours and you won’t have to wait on hold to do so. When you call, you’ll talk to a professional located in our West Des Moines office. Our employees are courteous and helpful and they are the reason our company is so successful. If you’re balancing a busy schedule like most people, you’ll appreciate this personalized touch that also saves you time so you can move on to other important things in your day.  

“It’s about the people,” is a legacy that David J. Noble founded this company on and his guiding principle continues today. We are committed to our contract owners, our agents, our partners, and our employees and thank you for entrusting us with the things that matter most.

Our commitment is to make our contract owners sleep better at night knowing their retirement dollars are safe. This Sleep Insurance® promise keeps us rooted in our foundation as we look to the future to serve you.

Thank you for stopping by and we hope you find the information that can help you in your retirement planning journey. Just getting started? Find retirement planning tips as well as facts about how fixed index annuities work to help you plan a better tomorrow.

We’re the one who works for you!