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Adapting to Technology
Feeling overwhelmed by technology is a key point of contention for older Americans. In a study conducted by ConsumerAffairs, 91% of Americans (aged 45 and older) surveyed, responded that they feel overwhelmed by technology. As an example, even tools that have been part of daily lives for over a decade, like email and video chatting, created a 23% response in regards to feeling overwhelmed.
Despite these challenges, baby boomers and Gen Xers have been adapting to technology and using it to their advantage. Fifty-seven percent have paid bills online and 41% use a video chat function regularly. The Pew Research Center also found that there is a significant and gradual increase of older Americans committing to technology with “96% of those 50 to 64 using the internet, compared with 75% of those 65 and older who report being internet users. In 2000, the gap between the oldest and youngest groups of adults in internet use was 56 percentage points; it now is 24 points." Using these features and other measures of connecting can make a significant difference for older Americans, which makes staying connected even more important. The Older Adults Technology Services (OATS) from AARP, found that 60% of participants in their study on “Measuring Transformational Social Outcomes Among Seniors Using Technology,” felt more connected to family and friends and also felt less depressed and lonely over time.
Especially during the pandemic, it became increasingly important for older Americans to use technology to take care of daily tasks. Financial planning wasn’t an exception and some of the most popular activities performed on smartphones were banking and other financial transactions. This is a trend that through 2020 into 2021 saw an increase and likely will continue to grow.
Finding the Right Virtual Tools
A key to success in the financial services industry is having access to the right digital tools, especially for clients and their individual retirement-planning needs.
Whether that’s an app, regular video chatting sessions or a website. Here are some of the things to consider when trying to introduce something new or optimizing current tools.
- Think about what type of technology is applicable to different circumstances. It’s more likely technology is utilized if there is an advantage to day-to-day life.
- Look to family and friends when choosing what technology or tools to use - someone who is familiar may be helpful as you get it figured out.
- Consider using current devices that are up-to-par with the latest technology. Frustration is likely to increase if the devices used aren’t set-up to run modern apps or other functionalities.
There are resources available, specifically for older Americans, to use when learning new technology or devices: Generations on Line, provides easy-to-understand guides, a walkthrough on how to use QR codes or setting up an email program or video chatting software. Cyber-Seniors is a volunteer-run website that provides free one-on-one coaching for seniors and offers seminars to become more tech-savvy.
With continued adoption, people of any age can adapt to the newest virtual tools, especially when they are convenient, safe and secure. Whether in-person or virtually, consumers can expect the same level of excellent customer service they’re accustomed to when it comes to reaching their retirement goals.
The content provided is for informational purposes only and does not constitute advice. For specific details on how this may apply to your personal situation contact your personal financial advisor or insurance agent for more details. American Equity contracts are only sold through independent agents. Please contact your state insurance department to see if there is an independent insurance agent in your area appointed to sell American Equity annuity contracts. American Equity Investment Life Insurance Company® does not offer legal, investment, or tax advice. Please consult a qualified professional. Guarantees are based on the financial strength and claims paying ability of American Equity and are not guaranteed by any bank or insured by the FDIC.