Company Timeline

American Equity Timeline

1995-1999 | Closing One Door; Opening Another

After retiring for three days, David Noble opens American Equity’s doors with:

  • Three employees
  • $11 million in assets
  • License to sell life insurance and annuities in one state (Iowa)

From there, American Equity embarks on a journey of rapid growth:

  • Acquires 100% of Century Life Insurance Company, which adds 23 additional state licenses
  • Receives A- (Excellent) rating from A.M. Best CompanyA.M. Best has assigned American Equity an “A-” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A-” rating from A.M. Best is its fourth highest rating. For the latest rating, access  Rating effective 8/2/2006, affirmed 7/29/21.

  • First company to offer a fixed indexed annuity (FIA) with indexing linked to the Dow Jones Industrial Average
  • 18,000 agents under contract in 39 states plus D.C.
  • Annuity sales of $1.4 billion
  • Assets grow to more than $1.5 billion
2000-2004 | Sound Leadership Through Turbulent Times
AEL on New York Stock Exchange

Despite terrorism and a financial crisis, American Equity builds on its success and takes the company public.

  • Initial public stock offering and listed on the New York Stock Exchange (AEL) in December 2003
  • AEL added to the Russell 3000® Index
  • Ranked #1 Overall in Service by Advantage Group Independent Agent Survey
  • Achieves #3 in FIA market share position ^
  • Assets grow to more than $8 billion
2005-2009 | Spreading Coast to Coast While Rising to New Heights
American Equity's Growth

Now licensed in all 50 states, plus D.C., American Equity’s growth continues.

  • Launches Gold Eagle Program to top producing agents
  • Leadership transition:  David Noble becomes Executive Chairman, Wendy Waugaman named CEO and Ron Grensteiner elevated to President of American Equity Life
  • Leads industry opposition to SEC Rule 151A, which would have expanded SEC oversight to FIAs
  • Relocates to current, larger facility
  • Annuity sales of $13 billion
  • Assets grow to more than $16 billion
2010-2014 | Adapting to Change and Reacting to Adversity

American Equity builds on its success through change and adversity.

  • Weathers financial crisis that afflicts many other insurers and financial institutions
  • U.S. Court of Appeals vacates Rule 151A; “Dodd-Frank” legislation exempts FIAs from SEC regulation
  • John Matovina named CEO
  • Listed in Top 100 Workplaces in Iowa - Des Moines Register 2011, 2012, 2013, 2014
  • Eagle Life Insurance Company® diversifies distribution into broker-dealer and bank channels
  • AEL added to S&P Smallcap 600® Index
  • Bonus Gold becomes top-selling FIA product of all time ^
  • Annuity sales of $22 billion; #3 in FIA market share ^
  • Assets grow to more than $36 billion (Statutory)
 2015-Present | Celebrating Milestones and Continuing to Grow
  • Grows to over 900+ employees
  • Hosts 100th Client Appreciation Event Listed in Top 100 Workplaces in Iowa – Des Moines Register 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020
  • Assets grow to $60.42 Billion(Statutory)  1^Liabilities as of December 31, 2021 are $56.42 Billion
  • Commemorates 25th Anniversary