
Protect their assets. Capture growth. Stay flexible.
American Equity AssetShield
Designed to protect your client’s retirement assets from market downturns, these annuities provide index-linked growth potential. Selected products offer a guaranteed bonus on all first-year premiums that boosts your contract value and continues to provide the opportunity for portfolio growth. Participation in market upside (without the downside) and a variety of crediting strategies can help provide powerful protected accumulation and financial confidence.
Ready to write a contract?
American Equity AssetShield BONUS 10

Jump start retirement savings with premium bonuses
Get a bonus on all first-year premiums that increases the contract value by 14% of the premium paid. After the first contract year, an increasing percentage of the bonus vests according to the premium bonus vesting schedule. Bonuses on first-year premium payments vest over a 10-year period. Beginning year two, 10% of the bonus becomes guaranteed annually until 100% is vested at the end of the tenth contract year.
For a fee, this bonus can be increased with the optional Enhanced Bonus & Liquidity Rider (EBLR), which replaces the 14% bonus with a 21% bonus.

John’s story
After retiring at age 62, John wanted to move a portion of his savings into something more stable without giving up all growth potential. He chose American Equity AssetShield BONUS 10 fixed index annuity.

John received a 14% premium bonus on day one, which began vesting immediately, instantly boosting his contract value and laying a solid foundation for long-term accumulation.

As he turned 65, the annuity had tracked several years of market performance through a top-performing BlackRock index. Thanks to 100% participation, his contract captured those gains without direct exposure to market volatility.

When the market dipped, John’s contract value held steady. The annuity’s built-in protection meant none of the interest he’d earned over the years was lost.
As the market rebounded in the following years, his annuity captured those gains — without needing to recoup past losses. Today, it remains a stable part of John’s retirement strategy.
Explore our client engagement collections

Discover retirement planning materials
Browse a versatile mix of resources designed to support your client conversations — from basic income planning to more unique considerations.

Solving for retirement income gaps
Use these conversation-starting assets and examples to illustrate income gaps and the importance of filling them when planning for retirement.

View Insights & Information
Find articles focused on helping your clients learn about financial solutions that may help them plan their best future.
Start an application today
Interested in seeing how annuities may work for your clients? Start with an illustration.
Contact your American Equity team
Annuity Contracts and riders issued under form series ICC22 BASE-IDX, ICC22 BASE-IDX-B, ICC22 IDX-11-10, ICC22 IDX-10-10, ICC22 IDX-10-7, ICC22 IDX-10-5, ICC20 E-PTP-C, ICC20 E-PTP-PR, ICC20 E-MPTP-C, ICC16 R-MVA, ICC24 E-BPT, ICC20 R-ERR, 21 R-ERR, ICC25 R-EBL, ICC20 R-EBR, and state variations thereof. Availability may vary by state.
