Welcome financial professionals

We’re here to empower you to help your clients retire with confidence.

Access your accounts

Access your accounts

Show the value of annuities

Show the value of annuities

Find product rate & index information

Find product rate & index information

Get product training

Get product training

Start an application

Start an application

Why work with us?

When you partner with us, you can leverage dependable products that provide income backed by strong financial ratings — and you can rest assured that we’ll be with you every step of the way.

Industry-leading products

Built on a foundation of financial strength and reliability, our products are designed to meet the financial goals of your clients — and to help you build portfolios that provide lifetime value.

Growth. Tax-deferred benefits allow clients’ money more time to grow.
Growth. Tax-deferred benefits allow clients’ money more time to grow.
Protection. Guaranteed principal protection means a contract’s value will never decline due to market decreases.
Protection. Guaranteed principal protection means a contract’s value will never decline due to market decreases.
Choice. Multiple indexes and crediting strategies help to meet clients’ unique and changing needs.
Choice. Multiple indexes and crediting strategies help to meet clients’ unique and changing needs.

Exceptional service

As a contracted financial professional, you’re our partner. We recognize that without your loyalty and hard work, we wouldn’t be the company we are today. We’re committed to excellence in every interaction we have with you.

Contracts. We’ll do our best to issue contracts in good order within 48 hours and pay commissions daily.
Contracts. We’ll do our best to issue contracts in good order within 48 hours and pay commissions daily.
Customer support. We’ll answer your requests for assistance with professionalism.
Customer support. We’ll answer your requests for assistance with professionalism.
Training. We offer free online product training, available all day, every day.
Training. We offer free online product training, available all day, every day.

Trusted partnership

Our company is recognized for a commitment to sound business principles, so much so that we’ve earned a spot on Newsweek’s Most Trustworthy Companies list three years in a row.

Empowerment. Every team member is empowered to make an impact through collaboration and a commitment to shared success.
Empowerment. Every team member is empowered to make an impact through collaboration and a commitment to shared success.
Passion. We bring passion, energy, and enthusiasm to everything we do, driving us to aim for excellence and deliver our best every day.
Passion. We bring passion, energy, and enthusiasm to everything we do, driving us to aim for excellence and deliver our best every day.
Integrity. Our culture of trust is built through honesty, accountability, and doing what is right for each other, even when it is difficult.
Integrity. Our culture of trust is built through honesty, accountability, and doing what is right for each other, even when it is difficult.
Caring. Our people work, lead, and give back to our communities with care, compassion, respect, and real support that makes a difference.
Caring. Our people work, lead, and give back to our communities with care, compassion, respect, and real support that makes a difference.

Our ratings show our financial strength

When choosing American Equity, you’re placing trust in a company recognized for our commitment to sound business principles and financial strength.

A

AM Best

Rating: Excellent (1)
As of 11/2024

A

S&P Global

Rating: Very strong (2)
As of 05/2024

A

FitchRatings

Rating: Outlook stable (3)
As of 07/2025

Explore resources and tools

Get marketing materials

Get marketing materials

Use client-approved content to help simplify conversations and close with confidence.

Find service & tax forms

Find service & tax forms

From service to tax forms we have what you need, available online or to download.

Try our online calculators

Try our online calculators

Demonstrate how annuities may fit your clients’ retirement planning needs.

Check on your accounts

Check on your accounts

Get complete access to your entire American Equity book of business.

1A.M. Best has assigned American Equity an “A” (Excellent) rating, reflecting their current opinion of American Equity’s financial strength and its ability to meet its ongoing contractual obligations relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An “A” rating from A.M. Best is its third highest rating. For the latest rating, access www.ambest.com. Rating effective 11/27/2024.


2Standard and Poor’s rating service has recognized American Equity Investment Life Insurance Company with an “A” rating. An insurer rated “A” has strong financial security characteristics, but is somewhat more likely to be affected by adverse effects of changing circumstances or economic conditions than are insurers with higher ratings. Ratings from ‘AA’ to ‘CCC’ may be modified by the addition of a plus (+) or minus (-) sign to show relative standing within the major rating categories. Rating effective 5/6/2024.


3Fitch Ratings assigned American Equity Investment Life Insurance Company an Insurer Financial Strength rating of “A”. Fitch Ratings utilizes 19 rating categories ranging from “AAA” to “C.” An “A” rating is the sixth highest rating. An insurer with an “A” rating is considered to have a strong capacity for payment of financial commitments, but may be more vulnerable to adverse business or economic conditions than insurers with higher ratings. Outlooks indicate the direction a rating is likely to move over a one- to two-year period if current financial or other trends continue. For more information, please visit www.fitchratings.com [fitchratings.com]. Rating effective 7/18/2025.