Who We Are

American Equity's Commitment to Values

At American Equity, we view culture as the attitude employees bring to work every day; their beliefs and thought process when working with our policyholders, distribution partners and each other. It’s the habit of doing the right things and doing things right. It’s the ideologies and principles we model today and then pass on as our legacy for team members who come after us.

 Our culture didn’t happen by chance. It was instituted early in the company’s existence and pillared from our guiding values:

  • Commitment to Service - Our policyholders and distribution partners are why we are here. We do our best every day to provide them with the highest possible level of service.
  • Integrity - Our values of honesty, fairness and truthfulness inform how we interact with our stakeholders.
  • Excellence - Our activities/actions surpass ordinary standards.
  • Safety - Our policyholders have Sleep Insurance® knowing we provide principal protection and guaranteed income they cannot outlive.

We understand that people drive our success. We recognize each person brings a unique set of gifts and talents to the workplace. Working together as a team within a framework of shared values is what makes American Equity an extraordinary place to work.

Our Commitment to You

At American Equity, you are at the center of everything we do. Whether you are a policyholder or an agent, our dedicated team of 500+ employees is focused on providing you with the very best service in our industry, product integrity and safe retirement planning.  We are eager to serve you! 


Our goal is to help our policyholders assure a better standard of living through innovative and secure products. As a policyholder with American Equity, you can expect a commitment to excellence and second to none customer service, including:        

  • Your phone call answered promptly by an American Equity professional
  • Requests processed quickly
  • Easy-to-understand product brochures and forms
  • Long-term relationships
  • Knowledgeable, informed and accessible employees to answer your questions
  • Online access to view your contract at any time


As an agent with American Equity, you are our partner. We recognize that without your loyalty and hard work, we would not be the company we are today. You helped us build this business from the ground up and you help us continue to grow in our industry. American Equity is committed to excellence in every interaction we have with you, including:

  • Your phone call answered promptly by an American Equity professional
  • Contracts issued within 24-48 hours (contracts that are in good order)
  • Commissions paid daily if you are set up for EFT
  • Competitive, innovative products
  • Long-term relationships
  • A dedicated Marketing Team focused on your success
  • Free online product training