#1 in Customer Satisfaction, Ranked by J.D. Power, Rated by Our Customers

American Equity Investment Life Insurance Company® (NYSE: AEL), has been ranked the highest annuity provider for Customer Satisfaction in the J.D. Power 2022 U.S. Individual Annuity Study.

According to the research, American Equity bucked the industry trends, exhibiting the largest year-over-year increases in Customer Satisfaction J.D. Power has seen in this study.

Based on a 1,000-point scale, AEL ranked the highest with a score of 838. The industry average score was 789. To measure customer satisfaction, critical-to-customer experience factors are examined using an index model. The model identifies the dominant factors that impact customer satisfaction and behavior and provides a benchmark of excellence for each. The U.S. Individual Annuity Study measures overall customer satisfaction based on performance in five factors (in alphabetical order): communications; interaction; product offerings; price; and statements.

Who We Are

American Equity strives to provide excellent customer service at every touch point. We value our customers and believe our people-first philosophy is our difference maker. We are committed to superior service standards and understand the importance of satisfying our customers in a world where they can go anywhere.

American Equity, along with its subsidiary Eagle Life Insurance Company, currently helps fund more than half a million retirements nationwide with fixed and fixed index annuity products that help provide a paycheck for life and financial dignity in retirement.

What is Financial Dignity?

We are The Financial Dignity Company™ – and while each person might define financial dignity differently, we believe it’s having the means to retire with pride and peacefulness.

To do that, our contract owners work with independent agents to choose one of our leading annuity products best suited for their personal needs. And we stay mindful of our investments and continue to look for growth opportunities that enable us to delight and deliver on our decades-long promises to our contract owners.

What We Do

Every retirement is different, each with its own unique goals to meet individual needs. Yet, many of today’s retirement objectives are the same – to create a reliable income source that cannot be outlived with asset protection and growth potential to better plan for the future ahead.  

As a leading provider of fixed index annuities, our products help close the income gap to maintain a lifestyle in retirement that so many Americans have worked hard to achieve. Fixed index annuities can also help with life's unexpected expenses, such as health care or long-term care.

Thank You

We know people have choices when it comes to retirement income planning. We want to thank the agents and financial professionals who work with us to inform consumers about our products. We also want to thank our contract owners. We treat each annuity with great care so that when the time comes, our customers can retire with dignity.

Thank you for your business – we couldn’t do what we do, without you.


About AEL
At American Equity Investment Life Holding Company (NYSE: AEL), we think of ourselves as The Financial Dignity Company™. Our policyholders work with independent agents, banks and broker-dealers through our wholly-owned operating subsidiaries, to choose one of our leading annuity products best suited for their personal needs to create financial dignity in retirement. To deliver on its promises to policyholders, American Equity has re-framed its investments focus – building a stronger emphasis on insurance liability driven asset allocation and specializing in alternate, private asset management. American Equity is headquartered in West Des Moines, Iowa with satellite offices slated to open in 2022 in Charlotte, NC and New York, NY. 

About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.



For J.D. Power 2022 award information, visit jdpower.com/awards