American Equity Company Timeline
Company Timeline
Closing One Door;
Opening Another
After retiring for three days, David Noble opens
American Equity's doors with:
  • Three employees
  • $11 million in assets
  • License to sell life insurance and annuities in one state (Iowa)
From there, American Equity embarks on a
journey of rapid growth:
  • Acquires 100% of Century Life Insurance Company, which adds 23 additional state licenses
  • Receives A- (Excellent) rating from A.M. Best Company*
  • First company to offer a Fixed Indexed Annuity with indexing linked to the Dow Jones Industrial Average
  • 18,000 agents under contract in 39 states, plus D.C.
  • Annuity sales of $1.4 billion
  • Assets grow to more than $1.5 billion
Sound Leadership
Through Turbulent
Despite terrorism and a financial crisis, American Equity builds on its success and takes the company public:
  • Initial public stock offering and listed on the New York Stock Exchange (AEL) in December 2003
  • AEL added to the Russell 3000® Index
  • Ranked #1 Overall in Service by Advantage Group Independent Agent Survey
  • Achieves #3 in FIA market share position**
  • Assets grow to more than $8 billion
Spreading Coast
to Coast While
Rising to New
Now licensed in all 50 states, plus D.C., American Equity's growth continues:
  • Launches Gold Eagle Program to top producing agents
  • Leadership transition: David Noble becomes Executive Chairman, Wendy Waugaman named CEO, and Ron Grensteiner elevated to President of American Equity Life
  • Leads industry opposition to SEC Rule 151A, which would have expanded SEC oversight to FIAs
  • Relocates to current, larger facility
  • Annuity sales of $13 billion
  • Assets grow to more than $16 billion
Adapting to
Change and
Reacting to
American Equity builds on its success through change and adversity:
  • Weather financial crisis that afflicts many other insurers and financial institutions
  • U.S. Court of Appeals vacates Rule 151A; "Dodd-Frank" legislation exempts FIAs from SEC regulation
  • John Matovina named CEO
  • Listed in Top 100 Workplaces in Iowa - The Des Moines Register 2011, 2012, 2013, 2014
  • Eagle Life Insurance Company® diversifies distribution into broker-dealer and bank channels
  • AEL added to S&P SmallCap 600® Index
  • Bonus Gold becomes top-selling FIA product of all time**
  • Hosts 90th Client Appreciation Event
  • Annuity sales of $22 billion; #3 in FIA market share in 14 our of last 15 years**
  • Assets grow to more than $36 billion+
American Equity Contact Information
Mailing Address
P.O. Box 71216
Des Moines, IA 50325
Office Address
6000 Westown Parkway
West Des Moines, IA 50266
Main Office Number
(515) 221-0002
Toll Free Number
(888) 221-1234
American Equity Useful Resources

American Equity has compiled tools to help you make a more informed decision regarding your financial future. Exploring these resources will help expand your knowledge for retirement planning. Please click "Educational Resources" above to view the list.