In 1995, David Noble retired…for three days. He spent almost half of a century in the insurance industry and was not pleased with the direction most companies were headed. He noticed that insurance companies were increasingly losing touch with their customers and offering inadequate service to customers and agents alike. He formed a company that would focus on two crucial components: great service and sound retirement products.
In order to provide a solid foundation, David started by putting his net worth on the line and borrowed money on top of that. Next, he assembled a core management team that had worked with him for a minimum of 10 years and shared his passion for insurance. Additionally, each member was required to invest some of their own net worth into American Equity and have their own “skin in the game.”
Fast forward to today and American Equity’s accomplishments are amazing:
Looking back it would seem impossible to achieve such results. But then, David Noble is no ordinary businessman. He stuck to his business plan of People Service Future®. Today, American Equity is one of the few American-owned, American-operated insurance companies in the industry. Our profits remain on our soil!
- $36 Billion in Assets*
- Listed on the New York Stock Exchange (NYSE: AEL)
- A- (Excellent) rating from A.M. Best**
- #3 All-Time in Indexed Annuity Sales+
- Over 30,000 Agents
- 470,000 Contract Owners
- 400+ Employees
- American Owned and Operated
*Statutory total assets as of December 31, 2014. Liabilities as of December 31, 2014 are $34 Billion.
**A.M. Best has assigned American Equity an “A-“ (Excellent) rating, reflecting their current opinion of the financial strength and operating performance of American Equity relative to the norms of the life/health insurance industry. A.M. Best utilizes 15 rating categories ranging from A++ to F. An A- rating from A.M. Best is its fourth highest rating. For the latest rating, access www.ambest.com.